Insights
How to Sell High-Ticket Items ($2,000+) on Social Media Like a Pro
Are you running a brick-and-click business and trying to sell premium products that cost over $2,000? If so, you already know that social media isn’t just about posting pretty pictures—it’s...
How Trump's Tax Plan Could Impact Bricks-and-Clicks Businesses in the U.S. and Canada (And What You Can Do About It)
As a brick-and-click business owner, you’ve seen it all—economic ups and downs, new trends, and changes in government policies. The latest buzz? U.S. President Donald Trump’s proposed tax and trade...
7 Search Engine Optimization Tips from Shopify SEO Experts
As someone who works with Shopify e-commerce websites every day, I’ve seen firsthand how strategic Search Engine Optimization (SEO) can transform a Shopify store’s traffic and sales. At Shop Innovator,...
How to Get a "Top Quality Store" Badge from Google
Earning a Top Quality Store Badge on Google Shopping is a significant achievement that can enhance your store's visibility and credibility. This badge signals to potential customers that your store...
5 Ways Experiential Marketing Can Elevate E-Commerce Brands Selling High-Ticket Products
Experiential marketing isn’t just a buzzword; it’s an opportunity to build deeper connections with customers, especially when selling high-ticket products online. Experiential marketing adds a more human element to online marketing....
7 Retail Trends for 2025: What Every Business Owner Needs to Know
As I look at the future of shopping, it's clear that things are changing fast. The way we buy things is evolving constantly, and with 2025 on the horizon, I'm...
The Awareness Stage: 8 Proven Ideas To Get Your High-End Products Noticed
You've spent decades perfecting your craft, curating a selection of high-quality, life-changing products in your store. Your local customers love you. But now, you're ready to take your business online...
The 6 Stages of the Buying Cycle for High-Ticket Products ($200+)
So, you've spent years perfecting your in-store sales game, and now you're ready to tackle the online world. But, you come across a challenge - selling big-ticket items is easier...
What are people doing on your ecommerce website? 10 Visual Analytics Tools
In the world of e-commerce, understanding user behaviour is key for optimizing conversions and improving user experience. Visual analytics and user insight tools provide powerful ways to gather and interpret data about...
12 Mistakes to Avoid When Selling High-Ticket Items on Shopify: A Guide for Brick-and-Mortar Retailers
Hey there, seasoned retailer! So you've been crushing it in your physical store for decades, but the online world feels like a whole new ballgame? Don't worry, you're not alone. ...
7 Ways to Use AI in Content Creation for E-commerce Stores
AI is making the process of content creation in e-commerce, easier and faster. On this page we will review a few useful ways to leverage AI for content creation. A few benefits...
Domain Spoofing & Phishing Attacks - Identifying Threats and Protecting Your Website
In recent years, the number of online scams has escalated, posing significant risks to businesses and consumers alike. Recently, our company, Shop Innovator, fell victim to such an attack. Scammers...