Insights
Your Competitive Edge: A Guide to Building Your Brand DNA
What makes your product the best, the first, and the only? I know this is a difficult question, but it’s essential to answer it so your brand stands out online....
E-commerce Success: Our Journey with Shopify Partners Since 2008
Finding the right Shopify Partner to support your e-commerce business can affect the growth of your brand. We have seen this over and over again at Shop Innovator. On this page...
The Secret Sauce of Successful Shopify Brands: Human-Centric Brand Personality
With a whole bunch of competitor websites just a click away, how do you make sure your brand is the one that shoppers pick to buy from? In 2024, it's...
Mastering E-Commerce Through Clear and Consistent Branding
The journey to success for an eCommerce brand is paved with clear, consistent branding. Let’s explore how this crucial element can be your guiding light in the digital landscape, ensuring...
When DIYing Your Ecommerce Website Backfires: Knowing When to Hire Experts
Hey fellow entrepreneur! 👋 Ever felt like your journey from brick-and-mortar success to the online marketplace is a bit like entering a whole new universe? We get it. Your store...
Creating an Inclusive E-Commerce Experience: A Guide to Accessibility on Shopify for Your Growing Business
In the fast-paced realm of e-commerce, the significance of an inclusive and accessible online shopping experience cannot be overstated. Beyond ethical considerations, it's now a strategic business imperative. As a...
Demystifying Web and Email Attribution for E-commerce Success
Today, we're diving into the intriguing world of web and email attribution, a critical aspect of your Shopify website's success. If you're looking to bridge the gap between the numbers...
Top 8 AI Trends in eCommerce for Shopify Merchants: Get Ready To Enhance Your Online Store's Potential In 2023 and Beyond
November 30, 2022 is when AI became relevant for all of our work lives. Up until then it was reserved for big corporations, scientists and sci-fi movies, but the launch of ChatGPT made...
Master the Art of Writing Strong Product Descriptions to Influence Potential Customers To Buy From You
The number one reason eCommerce store owners work with us is - they want more sales. Makes sense. We begin almost every project with redesigning the store front, the look and feel...
14 Proven Strategies to Increase Customer Trust With Product Reviews on Your eCommerce Website
When it comes to building trust and credibility for your eCommerce website, customer testimonials and product reviews play a significant role. Positive feedback from satisfied customers can influence potential buyers...
Understanding Pandemic Surge, Post-Pandemic Slump, and Strategies for Sustainable Growth
The COVID-19 pandemic reshaped the e-commerce landscape, with businesses experiencing an unprecedented surge in online sales. Our clients, too, rode the wave of increased demand during lockdowns. However, as we...
Shopify vs. Others – Choosing The Right eCommerce Platform For Your Business
Are you a business owner looking to build an e-commerce website or considering migrating to a new platform? With so many options out there, it can be overwhelming and risky...