
Art Palvanov
Articles by Art Palvanov

Don’t Take the Bait: Email Scams Targeting Online Business Owners
Running an online business means constantly being on alert - not just for customer needs or supply chain hiccups, but for something more sinister: email scams. Scammers are getting smarter...
Don’t Take the Bait: Email Scams Targeting Online Business Owners
Running an online business means constantly being on alert - not just for customer needs or supply chain hiccups, but for something more sinister: email scams. Scammers are getting smarter...

7 Search Engine Optimization Tips from Shopify SEO Experts
As someone who works with Shopify e-commerce websites every day, I’ve seen firsthand how strategic Search Engine Optimization (SEO) can transform a Shopify store’s traffic and sales. At Shop Innovator,...
7 Search Engine Optimization Tips from Shopify SEO Experts
As someone who works with Shopify e-commerce websites every day, I’ve seen firsthand how strategic Search Engine Optimization (SEO) can transform a Shopify store’s traffic and sales. At Shop Innovator,...

How to Get a "Top Quality Store" Badge from Google
Earning a Top Quality Store Badge on Google Shopping is a significant achievement that can enhance your store's visibility and credibility. This badge signals to potential customers that your store...
How to Get a "Top Quality Store" Badge from Google
Earning a Top Quality Store Badge on Google Shopping is a significant achievement that can enhance your store's visibility and credibility. This badge signals to potential customers that your store...

5 Ways Experiential Marketing Can Elevate E-Commerce Brands Selling High-Ticket Products
Experiential marketing isn’t just a buzzword; it’s an opportunity to build deeper connections with customers, especially when selling high-ticket products online. Experiential marketing adds a more human element to online marketing....
5 Ways Experiential Marketing Can Elevate E-Commerce Brands Selling High-Ticket Products
Experiential marketing isn’t just a buzzword; it’s an opportunity to build deeper connections with customers, especially when selling high-ticket products online. Experiential marketing adds a more human element to online marketing....

7 Retail Trends for 2025: What Every Business Owner Needs to Know
As I look at the future of shopping, it's clear that things are changing fast. The way we buy things is evolving constantly, and with 2025 on the horizon, I'm...
7 Retail Trends for 2025: What Every Business Owner Needs to Know
As I look at the future of shopping, it's clear that things are changing fast. The way we buy things is evolving constantly, and with 2025 on the horizon, I'm...

What are people doing on your ecommerce website? 10 Visual Analytics Tools
In the world of e-commerce, understanding user behaviour is key for optimizing conversions and improving user experience. Visual analytics and user insight tools provide powerful ways to gather and interpret data about...
What are people doing on your ecommerce website? 10 Visual Analytics Tools
In the world of e-commerce, understanding user behaviour is key for optimizing conversions and improving user experience. Visual analytics and user insight tools provide powerful ways to gather and interpret data about...

Domain Spoofing & Phishing Attacks - Identifying Threats and Protecting Your Website
In recent years, the number of online scams has escalated, posing significant risks to businesses and consumers alike. Recently, our company, Shop Innovator, fell victim to such an attack. Scammers...
Domain Spoofing & Phishing Attacks - Identifying Threats and Protecting Your Website
In recent years, the number of online scams has escalated, posing significant risks to businesses and consumers alike. Recently, our company, Shop Innovator, fell victim to such an attack. Scammers...

E-commerce Success: Our Journey with Shopify Partners Since 2008
Finding the right Shopify Partner to support your e-commerce business can affect the growth of your brand. We have seen this over and over again at Shop Innovator. On this page...
E-commerce Success: Our Journey with Shopify Partners Since 2008
Finding the right Shopify Partner to support your e-commerce business can affect the growth of your brand. We have seen this over and over again at Shop Innovator. On this page...

Demystifying Web and Email Attribution for E-commerce Success
Today, we're diving into the intriguing world of web and email attribution, a critical aspect of your Shopify website's success. If you're looking to bridge the gap between the numbers...
Demystifying Web and Email Attribution for E-commerce Success
Today, we're diving into the intriguing world of web and email attribution, a critical aspect of your Shopify website's success. If you're looking to bridge the gap between the numbers...

14 Proven Strategies to Increase Customer Trust With Product Reviews on Your eCommerce Website
When it comes to building trust and credibility for your eCommerce website, customer testimonials and product reviews play a significant role. Positive feedback from satisfied customers can influence potential buyers...
14 Proven Strategies to Increase Customer Trust With Product Reviews on Your eCommerce Website
When it comes to building trust and credibility for your eCommerce website, customer testimonials and product reviews play a significant role. Positive feedback from satisfied customers can influence potential buyers...

Crafting an “About Us” Page to Increase Ecommerce Sales
An effective "About Us" page tells a story of your brand in a way that makes your ecommerce website more successful. It provides an opportunity to connect with your audience,...
Crafting an “About Us” Page to Increase Ecommerce Sales
An effective "About Us" page tells a story of your brand in a way that makes your ecommerce website more successful. It provides an opportunity to connect with your audience,...

3 Tactics Smart eCommerce Brands Follow to Serve Better and Attract More Clients
Online shopping is taking over the internet. As an eCommerce brand, you must be wondering: How to stand out from an endless ocean of other brands? Why should shoppers buy...
3 Tactics Smart eCommerce Brands Follow to Serve Better and Attract More Clients
Online shopping is taking over the internet. As an eCommerce brand, you must be wondering: How to stand out from an endless ocean of other brands? Why should shoppers buy...